September 5, 2013
Oh, friends. What a tough decision this has been to make.
Since it first began, The Ruby has truly been a labor of love. Chelsea, Candice and I have made no profit from any of the events that we’ve put on or the newsletters we’ve sent out, and we’ve been fine with that, wanting this to be a community-run, collaborative effort. But as each of our businesses grow (knock on wood!), it’s getting harder to find the time and energy to devote to this wonderful side project that we each care about so deeply. It’s gotten really tricky, and cutting back on the time we dedicate to The Ruby would mean putting out a product we’re not completely proud of, which isn’t an option for us. We tossed around the idea of trying to make a profit from it, but ultimately decided that wasn’t what we saw for The Ruby. So, as difficult of a decision as it’s been for each of us, we’ve all decided to discontinue the collaborative.
When we started The Ruby, I was still working at a full time job and this source of creativity and collaboration made me feel extremely supported in the big change I went through. I can’t imagine having made such a switch without The Ruby, to be honest. It reinforced my desire to create and gave me the courage I needed to make that big leap. One of my personal motivations for starting the group was that when I first started blogging and realizing I wanted to do something creative, I felt like I had nowhere to turn to learn more or even find out what my options were. I would Google Austin Stylist and cold email the first 15 names that popped up—seriously. I had no idea how to get started or even what I wanted to do. For me, The Ruby was about making sure that girls like me, who didn’t go to school for something creative and didn’t know their whole lives that they wanted to do graphic design or styling or photography or floral design, had a quality, reliable resource to call upon. It meant meeting the right girl to get your foot in the door. Finding an internship, having coffee with someone who’s doing what you want to do, or going to a workshop to figure out exactly what it is you want. And I feel very proud in saying that I think we succeeded in doing those things. Even though I wish we had the ability to continue, I feel really happy with what we’ve done, the connections we’ve made and the creativity we’ve sparked, if only in each other.
As sad as we are to stop working together as The Ruby, we’re each really excited to dive back into our own brands and projects with a fresh outlook and renewed excitement for what we love to do. I hope that I still get to see each of you who came out and supported us at our events—it has been such a wonderful and welcomed adventure getting to know this special group of girls. When we began, I was still very much trying to find my way in this creative world and figure out what it was I wanted to do and how to get there. I feel so fortunate to be writing a year and a half later that I feel like I’ve found that and it’s in no small part thanks to this collaborative of terrifically talented girls who came together in this specific time and place. What a lucky bunch we are.
Thanks for believing in us and in The Ruby! Here’s to many more adventures.
PS: Always wanted to come to a Ruby event but never made it happen? You get one last chance. We’re meeting for a final hurrah at Whisler’s on E. 6th Street next Thursday, September 12th at 5:00 PM. Don’t miss it! Seriously…cause this is your last chance;)