April 29, 2014

New Blog Layout!

New Blog Layout! | Grown-up Shoes

Hi friends! I’m super excited to show y’all the updated Grown-up Shoes that Chelsea and I have been working so hard on for the past few months. We started this redesign in October and just finished it in March before turning the keys over to Sean to work his developer magic.

I’d love to show y’all some of our initial rounds of design that got us to the current layout!

Grown-up Shoes Redesign

This was the first round that we did which has the bones of what we ended with. I wanted the layout to feel more romantic and glamorous and I loved the big photo Chelsea put in the upper left and the enlarged Grown-up Shoes. I loved the pop and color of this round but ultimately wanted a softer color palette because I feel like that distinguishes Grown-up Shoes from other design blogs, and it’s something Chelsea created in the initial branding that I wanted to hold onto. We decided to stick with the peachy pink and forest green color combo that Chelsea initially created for the brand, and I still love. It’s such a unique color combination and feels so authentic to GUS.

Grown-up Shoes Redesign

Round 2! I wanted the blog to hit two distinct aesthetics that I feel strongly about: a feminine ladylike feel and a luxe bohemian vibe (like this!). To do this, I wanted to bring in an original watercolor texture, which is when I painted this and scanned it in for us to use on the sidebar like you see here. We loved it and knew it had to be part of the final blog.

Grown-up Shoes Redesign

Round 3! This is a great example of why I love working with Chelsea:) I had worked on this round and incorporated the floral on top of the watercolor on the About/Shop/Creative Portfolio/Contact buttons and then added a flourish to my photo. It was a little too much. I also made the logo gigantic, which made it go from glamorous to yowza! I love embellishment while Chelsea is a master of restraint and that’s what I think makes us such a great visual team.

Working on this at our leisure was such a wonderful project; trading the file back and forth and both building on what the other had created was really a treat. Because we both design for our jobs, it was important to me that this project be really fun for us both and not feel like work; no deadlines, no stress; just dreaming and doing what we love.  I hope that is self-evident in the design and I feel so happy that in a world with an increasing number of blogs, this one still feels like it has a distinct look and voice all it’s own.

I’ve mentioned this before but it’s really because of Chelsea that I got into graphic design. After she branded Grown-up Shoes she encouraged me to buy the Adobe Creative Suite and try my hand at the programs. Obviously a lot has happened between now and then:) but it was through the initial branding of this blog that I fell in love with type treatments, color and visual composition. I love that we are still friends and working together on projects years later!

Lots more to come this summer (the new newsletter! the paper shop!) and now that the new look is live and my freelance projects are all wrapped up, I’m determined to get back to blogging a little more. Thank you for celebrating the new look with me, and I hope you’re having a wonderful week!

Top photo by Chelsea Fullerton


  • Brittany K  / 

    Hooray!!!! Love, love, love the update. So many fun little details that are SO you! And hooray to working with friends :) Over the last few months, my best friend and I have started doing branding/site design work as a team – I honestly never thought I would enjoy working with someone so closely like that, but it has been amazing. Creative community = rocks. So happy for you, and excited to see what pops up in the shop as well!


  • kate  / 

    Congrats Ana, so excited for you!!! You ladies did an amazing job, no surprises there :) x


  • Sean Loyless  / 

    So glad you’re happy with the final result! I really enjoyed working on this site, and glad you’re getting such a great response. Have a great week!


  • Candice  / 

    Y’all did such an amazing job. I can’t wait to see more!!


  • kiran  / 

    congrats; you all have done great work. and good luck with you business


  • Mac  / 

    I am genuinely pleased to glance at this weblog posts which includes plenty
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